Senior Product Designer · UX Lead · AI-assisted Workflows
I'm Stephanie Cacheo, a Senior Product Designer and UX Lead. I've spent 10+ years turning complex business needs into clear digital products, with a focus on UX strategy, information architecture, and research, and taking them through to the interface when the project calls for it.
Formerly at Globant · Based in Mexico City · Worked with Coca-Cola FEMSA, LA Clippers / Intuit Dome, Telecom Personal Flow, PetSafe, Mondelez, Bancolombia, and Banco Falabella.
I don't start with screens, but I know how to get there. First I understand the problem: I map flows, define the information architecture, align stakeholders, and turn ambiguity into product direction. Then I take that definition into high-fidelity interface work, ready for development. I use AI to speed up benchmarking, synthesis, and ideation; the final call is still mine.
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I go deep into context, user needs, flows, and information architecture before defining the solution.
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I connect user needs with business goals, technical constraints, and delivery priorities so teams can move with more clarity.
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I use tools like Claude, Gemini, Figma Make, and Stitch to accelerate exploration, synthesis, and storytelling without replacing design judgment.
A selection of projects where I connected UX strategy, research, and hands-on execution.
Telecom Personal Flow
Leading UX alignment across a large-scale self-management app transformation.
I led UX work across multiple cells: processes, estimations, onboarding, and delivery consistency in the Mi Personal Flow ecosystem.
View case study →Banco Falabella — Lía Chatbot
Designing a conversational assistant that carries four business lines in one coherent voice.
I helped design and train Lía, a chatbot for Banco, CMR, Viajes, and Seguros, creating conversational flows, intents, templates, and a scalable information architecture.
View case study →LA Clippers — Intuit Dome
Designing digital experiences for a live stadium ecosystem where every interaction matters.
I contributed to the Intuit Dome digital ecosystem through UX flows, research support, calendar experience, notification strategy, and a User Communication System proposal.
View case study →Coca-Cola FEMSA — KOF
Bringing UX structure to complex enterprise workflows.
I designed internal platforms and operational workflows with research, prototypes, validation, and Design System components to reduce ambiguity before development.
View case study →PetSafe Brands
Turning conversion friction into a strategic UX roadmap for four DTC brands.
I led a 6-week UX assessment focused on the mobile purchase funnel, combining heuristic evaluation, benchmarking, analytics review, journey mapping, wireframes, and executive storytelling.
View case study →Bancolombia
Translating complex investment products into clearer digital experiences.
I designed user flows, information architecture, wireframes, prototypes, testing artifacts, and high-fidelity support for investment-related digital experiences.
View case study →Mondelez International — Data UX
Making complex business data easier to navigate, read, and act on.
I collaborated on the UX redesign of Power BI dashboards for Sell-In and Sell-Out data, improving structure, navigation, visual clarity, and accessibility for different business users.
View case study →My process follows the Double Diamond, but I adapt it to the reality of each project: business pressure, technical constraints, stakeholder complexity, timelines, and available evidence.
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I understand the product context, users, business goals, existing data, constraints, and assumptions before moving into solution mode.
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I synthesize findings into problem statements, opportunity areas, UX principles, user flows, and information architecture.
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I explore solutions through wireframes, prototypes, interaction models, content structure, and feedback loops with stakeholders and teams.
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I document final flows, design rationale, edge cases, validation outcomes, and handoff material so the solution can move forward with clarity.
I run benchmarks, refine content, and explore visual directions with AI before I ever open a design file. It saves hours, but the calls are still mine.
Steph has strong technical and methodological knowledge, clear communication, and a holistic vision that allows her to move beyond UX execution and consider technical and business impact when proposing solutions.
Magali Amalla, VP Technology at Globant
Steph's contribution was very valuable. Her experience, professionalism, and willingness to support the team were a huge asset, especially during research and communication strategy work for Intuit Dome.
Lucia "Lula" Hidalgo, Design Director at Globant
Stephanie effectively navigated a complex and dynamic project environment, adapting to change, delivering high-quality work, and maintaining a proactive, solution-oriented approach.
Hemant Patil & Camila Ferraro, PM & Design Lead at Globant
Strengths highlighted by leaders
I'm always open to conversations about UX strategy, product design, and how design helps teams decide better.
Some projects are under NDA: the public version shows curated artifacts and simplified flows. I can share more context in an interview or portfolio review.