About

I design by listening, structuring, and making complexity clear.

I'm Stephanie Cacheo, a Colombian Senior Product Designer and UX Lead based in Mexico City. I help teams turn complex product challenges into clear UX decisions, with research, information architecture, and thoughtful collaboration.

Colombian designer Based in Mexico City since 2022 10+ years in UX and digital product Spanish native · English B2

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A little about me

I'm Colombian, and I've been living in Mexico City since 2022. The move changed how I see culture, collaboration, and design, honestly more than I expected it to. Outside of work, I'm drawn to nature, quiet places, and conversations with people. I've always loved understanding how others think, what they need, and what makes an experience feel easier or more human.

I'm also a mom, and that part of my life has made me even more aware of time, empathy, focus, and the importance of designing for real people with real contexts.

What I bring to product teams

UX depth

I go deep into context, flows, users, constraints, and information architecture before defining a solution.

Product thinking

I connect user needs with business goals, technical feasibility, and delivery priorities.

Human-centered collaboration

I help teams align, make decisions, and move forward with more clarity.

AI-assisted workflows

I use AI to accelerate research, synthesis, and visual ideation; final decisions rest on UX judgment.

How I became this kind of designer

My background started in digital design and product development. Over time, I moved deeper into UX strategy, research, information architecture, product flows, validation, and team alignment.

I've worked across finance, telecom, enterprise tools, entertainment, e-commerce, data UX, and conversational UX, and each one made me think about structure and scale a little differently.

My career has included hybrid roles beyond the official title: UX Designer, UX Lead, Conversational UX, Data UX, AI-assisted workflows. In several of them I also designed the interface — components, high fidelity, development-ready handoff — but the part I bring the most value to comes earlier: helping teams figure out what actually needs solving, and why.

The problems I enjoy solving

Products with complex flows or fragmented information.

Teams that need alignment before moving into delivery.

Experiences where users need more clarity, autonomy, or confidence.

Internal tools and enterprise platforms with operational complexity.

Conversational, data, or AI-supported experiences.

Projects where UX can connect business goals with user needs.

How I work with teams

I listen first.Before proposing anything, I try to understand the context, the people, and the constraints already at play.

I ask questions before jumping into screens.Good questions early save rework later.

I map flows and dependencies.Complexity becomes manageable once it's visible.

I make ambiguity visible.Naming what's unclear is often the fastest way to resolve it.

I align stakeholders around shared decisions.Design moves faster when everyone understands the "why."

I document the rationale behind design choices.Future decisions get easier when the reasoning is written down.

I care about delivery, but also about understanding the problem correctly.Speed matters, but not at the cost of solving the wrong thing.

AI-assisted workflow

How I use AI in my design process

I lean on Claude, Gemini, Figma Make, and Stitch to get through benchmarking, synthesis, and visual exploration faster. The design decisions are still mine, weighing product context, feedback, and plain design judgment.

If your product needs clarity, structure, and thoughtful UX direction, let's talk.

I'm open to conversations about UX strategy, product design, complex ecosystems, AI-assisted workflows, and roles where design can help teams make better decisions.

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