Senior UX Designer · Product Design mindset · AI-assisted workflows
I'm Stephanie Cacheo, a Senior UX Designer with 10+ years of experience turning complex business needs into clear, scalable digital experiences. My strongest value is in UX strategy, information architecture, research, validation, and helping teams make better product decisions.
Formerly at Globant · Based in Mexico City · Worked with Coca-Cola FEMSA, LA Clippers / Intuit Dome, Telecom Personal Flow, PetSafe, Mondelez, Bancolombia, and Banco Falabella.
I'm not a UI-first designer. My strength is understanding the problem before jumping into screens: mapping flows, clarifying information architecture, aligning stakeholders, validating decisions, and turning ambiguity into product direction.
I use AI as a thinking partner: it speeds up benchmarking, synthesis, user story analysis, content exploration, and visual ideation. The final call is still mine, based on UX criteria, business context, product constraints, and what stakeholders tell me.
01
I go deep into context, user needs, pain points, flows, and information architecture before defining the solution.
02
I connect user needs with business goals, technical constraints, and delivery priorities so teams can move with more clarity.
03
I use tools like Claude, Gemini, Figma Make, and Stitch to accelerate exploration, synthesis, and storytelling without replacing design judgment.
A selection of projects where I connected UX strategy, product thinking, research, AI-assisted workflows, and hands-on design execution.
Telecom Personal Flow
Leading UX alignment across a large-scale self-management app transformation.
I led UX work across multiple cells, helping improve processes, estimations, onboarding, documentation, and delivery consistency for the Mi Personal Flow ecosystem.
View case study →Banco Falabella — Lía Chatbot
Designing a conversational assistant that carries four business lines in one coherent voice.
I helped design and train Lía, a chatbot for Banco, CMR, Viajes, and Seguros, creating conversational flows, intents, templates, and a scalable information architecture.
View case study →LA Clippers — Intuit Dome
Designing digital experiences for a live stadium ecosystem where every interaction matters.
I contributed to the Intuit Dome digital ecosystem through UX flows, research support, calendar experience, notification strategy, and a User Communication System proposal.
View case study →Coca-Cola FEMSA — KOF
Bringing UX structure to complex enterprise workflows.
I designed internal platforms and operational workflows, using research, user flows, prototypes, validation, Design System components, and AI-assisted ideation to reduce ambiguity before development.
View case study →PetSafe Brands
Turning conversion friction into a strategic UX roadmap for four DTC brands.
I led a 6-week UX assessment focused on the mobile purchase funnel, combining heuristic evaluation, benchmarking, analytics review, journey mapping, wireframes, and executive storytelling.
View case study →Bancolombia
Translating complex investment products into clearer digital experiences.
I designed user flows, information architecture, wireframes, prototypes, testing artifacts, and high-fidelity support for investment-related digital experiences.
View case study →Mondelez International — Data UX
Making complex business data easier to navigate, read, and act on.
I collaborated on the UX redesign of Power BI dashboards for Sell-In and Sell-Out data, improving structure, navigation, visual clarity, and accessibility for different business users.
View case study →My process follows the Double Diamond, but I adapt it to the reality of each project: business pressure, technical constraints, stakeholder complexity, timelines, and available evidence.
01 — Discover
I understand the product context, users, business goals, existing data, constraints, and assumptions before moving into solution mode.
02 — Define
I synthesize findings into problem statements, opportunity areas, UX principles, user flows, and information architecture.
03 — Develop
I explore solutions through wireframes, prototypes, interaction models, content structure, and feedback loops with stakeholders and teams.
04 — Deliver
I document final flows, design rationale, edge cases, validation outcomes, and handoff material so the solution can move forward with clarity.
In practice, that means running benchmarks, refining content, and exploring visual directions with AI before I ever open a design file. It saves hours, but it doesn't make the calls. Those still come down to UX criteria, stakeholder feedback, business goals, and whatever constraints the project has.
Steph has strong technical and methodological knowledge, clear communication, and a holistic vision that allows her to move beyond UX execution and consider technical and business impact when proposing solutions.
Magali Amalla, VP Technology at Globant
Strategic UX Leadership · Holistic Product Thinking · Cross-functional Alignment
Steph's contribution was very valuable. Her experience, professionalism, and willingness to support the team were a huge asset, especially during research and communication strategy work for Intuit Dome.
Lucia "Lula" Hidalgo, Design Director at Globant
Research Support · Communication Strategy · Team Collaboration
Stephanie effectively navigated a complex and dynamic project environment, adapting to change, delivering high-quality work, and maintaining a proactive, solution-oriented approach.
Hemant Patil & Camila Ferraro, PM & Design Lead at Globant
Adaptability · High-quality Delivery · Proactive Problem-solving
Strengths highlighted by leaders
I'm always open to conversations about UX strategy, product design, AI-assisted workflows, complex ecosystems, and how design can help teams make better decisions.
Some projects are under NDA, so the public version of my portfolio shows curated artifacts and simplified flows. I'm happy to walk through more context privately during an interview or portfolio review.